Akash Andrews

Biography:

Ash Andrews is a Faculty Member at International Business University (IBU). He specializes in digital marketing, social media strategy, generative AI in marketing, content marketing, and marketing analytics.

With more than 20 years of marketing leadership experience across Canada and the United Kingdom, Ash Andrews brings a strong industry perspective to marketing education. His doctoral research examines how generative AI and digital marketing strategies can increase conversion rates for advertising campaigns, connecting emerging technology with measurable business results.

At IBU, he teaches Marketing and Social Media in the MBA program. He is also a full-time Professor of Digital Marketing at George Brown College and teaches at Seneca Polytechnic. He serves as Lead Instructor for the Digital Marketing Bootcamp delivered with Columbia University and the University of Toronto. His teaching covers generative AI in marketing, digital marketing strategy, search engine optimization, paid search, social media marketing, and integrated marketing communications. He uses culturally responsive methods that draw on students’ diverse global perspectives.

Academic and Professional Contributions:

Ash Andrews has held senior marketing roles with global organizations in energy, consulting, and pharmaceuticals. As Principal and Country Digital Marketing Leader at Mercer (Marsh McLennan), he led the digital marketing function in Canada. As Head of Digital Marketing at Petro-Canada, he led digital lead generation strategy across consumer, mid-market, and enterprise segments, including influencer marketing partnerships with Liverpool Football Club and IndyCar.

In the United Kingdom, he served as Regional Head of Marketing for Europe and Sub-Saharan Africa at Halliburton’s Landmark Software, where he launched the first Landmark Innovation Forum in Paris. He also led digital content and communications strategies for pharmaceutical companies including GlaxoSmithKline. At PGS, he worked with WPP on a global brand refresh, and at Gulf Oil he led international brand and marketing campaigns built around its motorsport sponsorships.

Areas of Expertise:

Ash Andrews’s areas of expertise include:

• Digital marketing strategy
• Generative AI in marketing
• Social media marketing and strategy
• Search engine optimization and search engine marketing
• Paid search and display advertising
• Content marketing
• Marketing analytics
• Account-based marketing
• Influencer marketing
• Integrated marketing communications