BCOM in Digital Sales and Marketing Management
Duration
Location
Credits
Start Dates
September 4, 2025
Sep 2 2026
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Why Choose a BCOM in Digital Sales and Marketing Management?
If you are interested in a career in digital marketing, e-commerce, or sales, this Bachelor of Commerce specialization will equip you with the skills needed to succeed in today’s digital economy. You will learn how to create and manage data-driven marketing strategies, optimize online engagement, and drive business growth through digital channels. Additionally, you will strengthen your analytical, communication, and problem-solving skills, which are essential for success in any BCOM program in Canada.
Some of the courses you will take in this major include:
- Digital Marketing Strategy
- E-Commerce and Online Sales
- Social Media and Content Marketing
- Marketing Analytics and Consumer Insights
- Search Engine Optimization (SEO) and Paid Advertising
Have Questions?
Speak with a Program Advisor
Simply choose a time that works for you. You’ll receive a Microsoft Teams link by email.
This is your moment to start something bigger.
“My daughter found a school that actually cares. IBU helped her grow, find confidence, and land her first internship before graduating.”
— Karen T., Parent of BCom Graduate
Curriculum Timeline
Semester 1-2
- Introduction to Business
- Into to International Business
- Introduction to Accounting
- Business Research and Communications
- Contemporary World History
- Introduction to Financial Analysis
- Applied Economics
- Organizational Behaviour
- Technology Literacy and Applications
- Critical Thinking: A Philosophical Perspective
Semester 3-4
- Marketing and Sales
- Arts and Contemporary Studies
- Digital Marketing 1
- Marketing Strategy
- Sales Technique
- Interpersonal Skills and Assessments
- Project Management
- Special Management Project Course
- Social Media Metrics
Semester 5-6
- Law and Ethics in a Business Context
- Negotiation Skills
- Data Analytics for Business
- Branding and Design
- Breadth Elective
- Advanced Data Analysis
- Digital Marketing 2
- Digital Marketing Trends
- Marketing Analytics
- Breadth Elective
Semester 7-8
- Global Strategy
- Applied Research Skills
- Leading in a Diverse Context
- Special Topics in Digital Marketing
- Breadth Elective
- Culture and Design Thinking
- Planning a Digital Marketing Campaign
- Special Digital Marketing Capstone
- Breadth Elective
Career Opportunities
- Marketing Manager
- Digital Marketer
- Advertising Executive
- Brand Manager
- Product Manager
- Social Media Manager
- Marketing Analyst
- Marketing Coordinator
- Channel Manager
- Marketing Researcher
- Retail Manager
- Sales Manager
- Promotions Coordinator/Manager
How IBU Supports You
IBU supports you in this specialization by providing you with:
- A curriculum that covers the core concepts and principles of business management.
- A faculty that has both academic credentials and industry experience in their fields.
- A team project where you develop a business plan for a social or profit-focused organization with faculty and industry mentorship.
- A network of partners, alumni, and employers who can provide you with opportunities for internships, mentorship, or employment.
Student Testimonials
Build your confidence and prepare to contribute to the business world with solid credentials. Through our teaching-oriented, student-focused approach, you discover and foster your personal strengths.
Admission requirements
Tuition and fees
Apply now
Ready to Join IBU?
Our Program Advisors are happy to help with any questions about your degree, whether it’s admissions requirements, the application process, or tuition fees.
We are available:
Monday – Friday 9:00 am to 3:00 pm ET
Ready to Join IBU?
Our Program Advisors are happy to help with any questions about your degree, whether it’s admissions requirements, the application process, or tuition fees.
We are available:
Monday – Friday 9:00 am to 3:00 pm ET