BCOM in
Marketing Management
and Digital Sales
Program length
32 months – 8 semesters
Intakes
September, January, and May
Delivery
In-Person
Credits
120 Credits
Program Description
Curriculum Timeline
Career Outcomes
Career outcomes
With this specialization, you can pursue career pathssuch as:
- Digital Marketing Strategy
- Social Media Marketing
- Marketing Analytics
- Brand Management
- Sales Management
You can also pursue careers in other sectors that require digital sales and marketing, such as:
- E-commerce
- Entertainment
- Tourism
- Education
- Fast-moving consumer goods
Admission Requirements
Admission Requirements
If you are a high school graduate who wants to apply for IBU’s Bachelor of Commerce (Honours) program, you will need to meet the following course requirements:
- You need to have an Ontario Secondary School Diploma or equivalent, with an average of 70% or higher in six Grade 12 U/M courses, including English and Mathematics, and four other Grade 12 courses at the U/M level.
- You need to submit your official high school transcripts to IBU through our online application. You can request transcripts from your high school or the Ministry of Education in your region/country.
- You need to fill out and submit the online application form on IBU’s website. You will need to provide your personal information, academic history, and supporting documents, such as a resume (CV) and personal statement.
- You need to demonstrate your English language proficiency through one of the accepted tests or pathways.
How IBU supports you!
How IBU supports you!
IBU supports you in this specialization by providing you with:
- A curriculum that covers the latest trends and developments in digital marketing and sales.
- A faculty that has both academic credentials and industry experience in their fields.
- A capstone course where you design and execute a digital marketing campaign for a social enterprise or start-up company with faculty and industry mentorship.
- A network of partners, alumni, and employers who can provide you with opportunities for internships, mentorship, or employment.
Ready to Join IBU?
Ready to Join IBU?
Whether you’re a recent high school graduate or transferring from another business school, our BCOM degree in Marketing Management and Digital Sales offers a balanced curriculum of marketing and liberal education courses that provide students with the tools to excel in the field of marketing.
Gain expertise in marketing management, understand consumer behaviour, and market research, and develop the skills to create and deliver product offerings that generate value for stakeholders in a global and connected economy.
Apply today and see how IBU can help you transition from academic studies to a professional career in marketing!
BCOM Admissions Details
Ready to apply? Visit our undergraduate admission requirements page for details on how to join the BCOM in Marketing Management and Digital Sales program and start building your future as a marketer. Contact us with any queries.
This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a seven-year term starting September 7, 2023. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)