BCOM in
Digital Sales and Marketing
Management

Why choose this specialization?

Why choose this specialization?

Prepare for your future role as a digital sales and marketing expert in a growing or multinational organization through this Bachelor of Commerce specialization. You will learn how to design, execute, and evaluate effective marketing campaigns using various online platforms and tools, from one of the best universities in Canada for future-driven learning experiences for commerce students. You will also develop creativity, analytical, and persuasive skills that will help you stand out in the digital age.
Some of the courses you will take in this major include:

  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Analytics
  • Brand Management
  • Sales Management

Career outcomes

Career outcomes

With this specialization, you can pursue careers in digital sales and  marketing , such as:

  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Analytics
  • Brand Management
  • Sales Management

You can also pursue careers in other sectors that require digital sales and marketing, such as:

  • E-commerce
  • Entertainment
  • Tourism
  • Education
  • Fast-moving consumer goods

How IBU supports you!

How IBU supports you!

IBU supports you in this specialization by providing you with:

  • A curriculum that covers the latest trends and developments in digital marketing and sales.
  • A faculty that has both academic credentials and industry experience in their fields.
  • A capstone course where you design and execute a digital marketing campaign for a social enterprise or start-up company with faculty and industry mentorship.
  • A network of partners, alumni, and employers who can provide you with opportunities for internships, mentorship, or employment.

Post Graduate Work Permit Eligibility and Tuition

Post Graduate Work Permit Eligibility and Tuition

All international students who graduate from any of IBU’s Bachelor of Commerce programs can apply for a post-graduation work permit (PGWP), which allows you to work in Canada for up to three years after graduation. This is a great opportunity to gain valuable work experience and explore career options in Canada.

The tuition for this specialization is $6,000 CAD per semester for domestic students, and $9,000 CAD per semester for international students. Compared to other BCOM universities in Canada, IBU offers the most personalized and high-quality Bachelor of Commerce programs that will help you achieve your career goals.

If you are interested in pursuing a Bachelor of Commerce technology degree in Ontario that is innovative, insightful, and impactful, this is the perfect degree for you!

Check the admission requirements below and apply online today.

Admission Requirement

Admission Requirement

If you are a high school graduate who wants to apply for IBU’s Bachelor of Commerce (Honours) program, you will need to meet the following requirements:

  • You need to have an Ontario Secondary School Diploma or equivalent, with an average of 70% or higher in six Grade 12 U/M courses, including English and Mathematics and four other Grade 12 courses at the U/M level.
  • You need to submit your official high school transcripts to IBU through our online application. You can request transcripts from your high school or the Ministry of Education in your region/country.
  • You need to fill out and submit the online application form on IBU’s website. You will need to provide your personal information, academic history, and supporting documents, such as a resume (CV) and personal statement.
  • You need to demonstrate your English language proficiency through one of the accepted tests or pathways.

    Program
    Length

    Program Length

    32 months – 8 semesters
    (120 credits)

    Intakes

    Intakes

    September, January, and May

    This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a seven-year term starting September 7, 2023. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)