BCOM in Digital Sales and Marketing Management
Duration
Location
Credits
Start Dates
January 7, 2026
September 7, 2026
Tuition
$9600*
Students can receive up to a $38,600 Bursary deduction prorated across semesters reducing total tuition from $44,320 to $9,600
Launch Your Career in the Digital Economy
The BCOM in Digital Sales and Marketing Management at International Business University (IBU) is made for ambitious students who want to get into the digital business. This degree combines commerce, digital marketing, and data-driven sales strategies to prepare you for success in today’s global marketplace.
At IBU, you’ll learn how to plan and manage digital campaigns, analyze consumer behavior, and use technology to identify measurable business growth. This program goes beyond theory; it provides you with the real-world skills employers look for in marketing, advertising, and e-commerce professionals.
Why Choose the BCOM in Digital Sales and Marketing Management at IBU?
If you’re passionate about digital marketing, e-commerce, or sales management, this specialization will give you a competitive edge in the modern business world. Through a mix of theoretical foundations and hands-on experience, you’ll master how to:
- Develop data-driven marketing strategies that align with business goals.
- Optimize online engagement through social media, content marketing, and SEO.
- Apply marketing analytics to understand consumer insights and drive decisions.
- Leverage emerging technologies to lead digital transformation in any industry.
The BCOM in Digital Sales and Marketing Management at International Business University (IBU) prepares you with analytical, communication, and problem-solving skills that are important for success.
Courses You’ll Take
As part of your BCOM in Digital Sales and Marketing Management, you’ll explore topics such as:
- Digital Marketing Strategy
- E-Commerce and Online Sales
- Social Media and Content Marketing
- Marketing Analytics and Consumer Insights
- Search Engine Optimization (SEO) and Paid Advertising
Each course is taught by industry experts and experienced faculty who combine academic excellence with real-world marketing expertise.
Career Opportunities
- Marketing Manager
- Digital Marketer
- Advertising Executive
- Brand Manager
- Product Manager
- Social Media Manager
- Marketing Analyst
- Marketing Coordinator
- Channel Manager
- Marketing Researcher
- Retail Manager
- Sales Manager
- Promotions Coordinator/Manager
- E-commerce Manager
- Content Marketing Strategist
With a degree from the International Business University (IBU), you’ll be ready to lead, innovate, and succeed in both local and international markets.
How IBU Supports You
IBU supports you in this specialization by providing you with:
- A curriculum that covers the core concepts and principles of business management.
- A faculty that has both academic credentials and industry experience in their fields.
- A team project where you develop a business plan for a social or profit-focused organization with faculty and industry mentorship.
- A network of partners, alumni, and employers who can provide you with opportunities for internships, mentorship, or employment.
Start Your Digital Sales and Marketing Management Program at IBU
We’re available Monday – Friday, 9:00 am to 3:00 pm ET. Once you book a meeting, you’ll receive a Microsoft Teams link via email.
This is your moment to start something bigger; your BCOM in Digital Sales and Marketing Management at International Business University (IBU).
Admission requirements
Tuition and fees
Apply now