BCOM in Digital Sales and Marketing Management
Duration
Location
Credits
Start Dates
September 2, 2026
Tuition
$9600*
Students can receive up to a $38,600 Bursary deduction prorated across semesters reducing total tuition from $44,320 to $9,600
Launch Your Career in the Digital Economy
The BCOM in Digital Sales and Marketing Management at International Business University (IBU) is designed for ambitious students who want to build careers in today’s digital-first business environment. This BCOM degree combines core commerce principles with digital marketing and data-driven sales strategies to prepare you for success in a competitive global marketplace.
Through this BCOM in Digital Sales and Marketing Management, you’ll learn how to plan and manage digital campaigns, analyze consumer behaviour, and use technology to drive measurable business growth. The program goes beyond theory, equipping you with real-world skills employers look for in marketing, advertising, and e-commerce roles.
Why Choose the BCOM in Digital Sales and Marketing Management at IBU?
If you’re passionate about digital marketing, e-commerce, or sales leadership, earning a BCOM degree in this specialization gives you a strong competitive advantage. The BCOM in Digital Sales and Marketing Management blends theoretical foundations with hands-on experience to help you:
- Develop data-driven marketing strategies aligned with business goals
- Optimize online engagement through social media, content marketing, and SEO
- Apply marketing analytics to uncover consumer insights and guide decisions
- Leverage emerging technologies to lead digital transformation across industries
This BCOM degree prepares you with analytical, communication, and problem-solving skills that are essential for long-term career success.
Courses You’ll Take
As part of your BCOM in Digital Sales and Marketing Management, you’ll explore topics such as:
- Digital Marketing Strategy
- E-Commerce and Online Sales
- Social Media and Content Marketing
- Marketing Analytics and Consumer Insights
- Search Engine Optimization (SEO) and Paid Advertising
Each course is taught by industry experts and experienced faculty who combine academic excellence with real-world marketing expertise.
Career Opportunities
- Marketing Manager
- Digital Marketer
- Advertising Executive
- Brand Manager
- Product Manager
- Social Media Manager
- Marketing Analyst
- Marketing Coordinator
- Channel Manager
- Marketing Researcher
- Retail Manager
- Sales Manager
- Promotions Coordinator/Manager
- E-commerce Manager
- Content Marketing Strategist
With a degree from the International Business University (IBU), you’ll be ready to lead, innovate, and succeed in both local and international markets.
Curriculum Timeline
Semester 1-2
- Introduction to Business
- Into to International Business
- Introduction to Accounting
- Business Research and Communications
- Contemporary World History
- Introduction to Financial Analysis
- Applied Economics
- Organizational Behaviour
- Technology Literacy and Applications
- Critical Thinking: A Philosophical Perspective
Semester 3-4
- Marketing and Sales
- Arts and Contemporary Studies
- Digital Marketing 1
- Marketing Strategy
- Sales Technique
- Interpersonal Skills and Assessments
- Project Management
- Special Management Project Course
- Social Media Metrics
Semester 5-6
- Law and Ethics in a Business Context
- Negotiation Skills
- Data Analytics for Business
- Branding and Design
- Breadth Elective
- Advanced Data Analysis
- Digital Marketing 2
- Digital Marketing Trends
- Marketing Analytics
- Breadth Elective
Semester 7-8
- Global Strategy
- Applied Research Skills
- Leading in a Diverse Context
- Special Topics in Digital Marketing
- Breadth Elective
- Culture and Design Thinking
- Planning a Digital Marketing Campaign
- Special Digital Marketing Capstone
- Breadth Elective
How IBU Supports You Throughout Your BCOM Degree
IBU supports students enrolled in the BCOM in Digital Sales and Marketing Management by providing:
- A curriculum grounded in core business and digital marketing principles
- Faculty with strong academic credentials and real-world industry experience
- A team-based business plan project guided by faculty and industry mentors
- Access to partners, alumni, and employers for internships, mentorship, and career opportunities
Every BCOM degree student benefits from IBU’s teaching-focused, student-first approach that builds confidence and career readiness.
Start Your Digital Sales and Marketing Management Program at IBU
We’re available Monday – Friday, 9:00 am to 3:00 pm ET. Once you book a meeting, you’ll receive a Microsoft Teams link via email.
This is your moment to start something bigger; your BCOM in Digital Sales and Marketing Management at International Business University (IBU).
Admission requirements
Tuition and fees
Apply now