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Honda Tackling the Emerging EV Market in America – Strategic Initiatives in Canada


Honda Tackling the Emerging EV Market in America – Strategic Initiatives in Canada
Once king of North American roads, Honda lags in Canada's EV race. Can the Japanese giant overcome its latecomer status and power up its Canadian EV game?
Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada
Mishell ALBORES | Nikkei BizRuptors
Published on 19 Jan 2024
Last Updated on 15 Oct 2024

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Market Focus
Global Sales Revenue
Approx. 1,382.1 billion Japanese yen for FY 2022
Industry Focus
The global automotive industry is undergoing a significant transformation as manufacturers pivot toward electric vehicles (EVs) to address environmental concerns and shifting consumer preferences. This transition presents opportunities and challenges, especially in markets like Canada, where government policies and consumer incentives play a critical role in shaping the adoption of EVs.
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