Honda Tackling the Emerging EV Market in America – Strategic Initiatives in Canada

Honda Tackling the Emerging EV Market in America – Strategic Initiatives in Canada

Once king of North American roads, Honda lags in Canada's EV race. Can the Japanese giant overcome its latecomer status and power up its Canadian EV game?

Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada
Mishell ALBORES | Nikkei BizRuptors

Published on 19 Jan 2024
Last Updated on 15 Oct 2024

Headquarters

Japan

Market Focus

Canada

Global Sales Revenue

US$ 9.7 billion
Approx. 1,382.1 billion Japanese yen for FY 2022

Industry Focus

Automotive, EV

The global automotive industry is undergoing a significant transformation as manufacturers pivot toward electric vehicles (EVs) to address environmental concerns and shifting consumer preferences. This transition presents opportunities and challenges, especially in markets like Canada, where government policies and consumer incentives play a critical role in shaping the adoption of EVs.

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