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Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia

Tim Hortons Goes Global – Heterogenous Market Entry Strategies in Asia

Established in Canada, Tim Hortons embarked on a global expansion journey, notably targeting diverse markets in Asia. How does Tim Hortons navigate the complexities of heterogeneous Asian markets and tailor its strategies for success in this region?

Prof. Dr. Artie NG | Centre for Sustainable Business, International Business University, Canada Prof. Dr. Robert COMPTON | Centre for Sustainable Business, International Business University, Canada 
Prof Dr. Ho Hon LEUNG | Centre for Sustainable Business, International Business University, Canada
Mishell ALBORES | Nikkei BizRuptors

Published on 19 April 2024
Last Updated on 19 April 2024

Country

Canada

Founded

1964

Market Focus

Asia

Locations in Asia

1,123
as of December 2023

Tim Hortons, a Canadian coffee and fast-food chain, expanded its global footprint in the diverse Asian market. Tim Hortons’ strategies for entering these heterogeneous markets, include leveraging master franchise agreements with local partners in countries like China, India, and the Philippines.

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